Following Success of YouTube, NBC Integrates Buffering into Regular TV

Lifting a page from the YouTube.com playbook, NBC will integrate buffering into their live television broadcasts, beginning this Fall. An NBC programming executive commented, "People love YouTube. We can only assume it's the suspense generated when the screen freezes and you have to wait for the rest of the clip to play. The buzzword this year is 'chopiness.'" NBC will emulate other YouTube features such as washed-out contrast, tinny sound, and a difficult-to-navigate rewind button. The exec continued, "We'd like our viewers to feel as if they're bored in the office and a friend has sent them a link."